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Truly Authentic Marketing

Broker-dealer compliance briefing · May 2026

Product Champ is our AI Marketing Suite, powered by HighLevel.

A clear overview for your compliance team: what Product Champ is, how it replaces Redtail as the CRM, and what to approve before use.

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TRULYAUTHENTICMARKETING
powered by Product Champ · AI That Books. Marketing That Grows.

This is not a mystery CRM. It is a white-labeled HighLevel environment configured by TAM.

Think of it like a custom-built office inside a SOC 2-attested commercial building: TAM controls the room layout, workflows, automations, and rules. HighLevel provides the secure foundation.

Replacing Redtail with Product Champ as the primary CRM.

Data portability

All Redtail contact data exports cleanly via CSV. Product Champ imports and maps fields automatically. Redtail can remain active as a backup during the transition period.

Unlimited capacity

No per-contact fees, no storage limits. Unlimited users, contacts, pipelines, websites, forms, and funnels are included at no extra cost.

No data loss risk

Contacts are stored in standard CSV format and can be re-imported to Redtail or any other CRM at any time. Nothing is locked in.

All-in-one replacement

Product Champ consolidates CRM, marketing automation, calendars, pipelines, forms, and AI-assisted communications into a single platform.

Product Champ is the operational layer we configure for growth.

01 · CRM

Lead and contact management

Pipelines, contact records, calendars, notes, forms, surveys, and appointment flows.

02 · Automation

Follow-up systems

Email/SMS workflows, reminders, lead nurture, missed-call text-back, and task triggers.

03 · AI suite

AI-assisted operations

Conversation AI, Voice AI, reputation support, review requests, and marketing workflows.

Source: HighLevel homepage lists CRM, Voice AI, forms, funnels, calendars, workflows, Conversation AI, SMS, reviews, and more.

TAM brings the strategy. Product Champ brings the workspace. HighLevel brings the platform.

Truly Authentic Marketing

Strategy, setup, messaging, workflows, governance recommendations, training, and support.

Product Champ

The branded client-facing AI Marketing Suite: CRM, automations, calendars, funnels, and reporting.

HighLevel

The underlying SaaS infrastructure and white-label platform that powers agency/client workspaces.

HighLevel announced SOC 2 Type II accreditation.

What HighLevel says it covers

  • Security
  • Confidentiality
  • Availability
  • Controls designed and operated effectively over time
Official source: HighLevel SOC 2 Type II announcement.

The controls compliance usually asks about are documented publicly.

Hosting

Cloud infrastructure

HighLevel states product infrastructure is hosted on Google Cloud Platform and AWS in the United States.

Encryption

Data protection

HighLevel states TLS 1.2/1.3 in transit and AES-256 encryption for stored platform data.

Monitoring

Security operations

Published overview references logging, alerting, perimeter controls, OWASP-aligned defenses, backups, and access controls.

Official source: HighLevel Security and Compliance Overview.

Use Product Champ as the marketing and prospect layer, not the compliance archive.

Appropriate uses to approve

  • Lead capture and seminar registration
  • Prospect nurture with pre-approved templates
  • Calendar booking and reminders
  • Pipeline visibility before onboarding
  • Review and referral workflows where allowed

Compliance guardrails

  • Compliance officer reviews outbound scripts first
  • All AI-generated content (videos, images, posts) requires human approval before publishing
  • Recordkeeping/archiving handled per firm policy
  • No sensitive financial details in casual SMS
  • AI-generated replies reviewed before client-facing use
  • Client records stay in the firm’s system of record where required

Keep the client’s normal inbox. Move appointments, reminders, and lead follow-up into Product Champ.

What stays the same

  • Their regular email inbox and day-to-day business email
  • Internal staff communication
  • Any firm-approved secure channels for sensitive financial conversations
  • Existing compliance archive or supervision process, if required

What Product Champ improves

  • Calendar booking pages and appointment pipelines
  • Automated reminders by email/SMS to reduce no-shows
  • Contact records tied to appointments, forms, tags, and follow-up status
  • Pre-approved marketing messages and nurture sequences
  • Missed-call text-back and fast prospect response
Positioning: Product Champ is the appointment-management and prospect-marketing layer. It does not need to replace the client’s existing inbox.

HighLevel’s own developer docs describe the agency white-label model.

Agency account

Agencies subscribe

HighLevel says agencies are primary customers and can host multiple client sub-accounts.

Custom brand

White-label UI

HighLevel states agencies can replace default logo, colors, domains, and client-facing presentation.

Client delivery

Managed services

Agencies package, configure, support, and resell services built on the HighLevel platform.

Official source: Understanding HighLevel’s Go-To-Market Model.

HighLevel says it is currently powering 1M+ businesses.

That matters for procurement. Product Champ is not a one-off custom app sitting on unknown infrastructure. It is a configured environment on a widely used business-growth platform.

Official source: HighLevel homepage, accessed May 7, 2026.

Suggested compliance letter

To Compliance: Product Champ is Truly Authentic Marketing’s branded AI Marketing Suite, configured on top of HighLevel. We are requesting approval to transition from Redtail CRM to Product Champ as the primary CRM for prospect intake, appointment scheduling, approved follow-up sequences, pipeline visibility, and marketing automation.

All existing Redtail contact data will be exported via CSV and imported into Product Champ with full field mapping. Redtail can remain active as a backup during the transition. Product Champ offers unlimited contacts, users, and pipelines with no per-contact fees or storage limits. Data can be exported and re-imported to any CRM at any time.

HighLevel is the underlying SaaS platform. HighLevel publicly states it achieved SOC 2 Type II accreditation covering Security, Confidentiality, and Availability. HighLevel also publishes security controls including cloud hosting on AWS/GCP, TLS 1.2/1.3 in transit, AES-256 encryption at rest, logging, monitoring, backups, access controls, and web application defenses.

All AI-generated content (videos, images, social media posts) requires human review and approval before publishing. No content goes live without explicit authorization.

For financial-services use, we recommend Product Champ be approved as a marketing and prospect-communication layer, with all outbound scripts reviewed by compliance before activation and any firm-required recordkeeping handled according to existing supervisory and archiving procedures.

Approve Product Champ with guardrails, not guesswork.

The clean path: approve Product Champ as the CRM and marketing platform for prospect marketing, calendars, funnels, and pre-approved follow-up. Keep regulated client records and formal supervision wherever the firm requires them.

Questions? Chris Iglesia at Truly Authentic Marketing is available to meet directly with your compliance team to address any concerns. Contact: ciglesia@productchamp.io

Reference links included for compliance review.